Born in 1952, Jacaré began his BJJ training at the age of 11. At 16, he joined the famous Gracie School in Copacabana, where he grew up. Jacaré and the Gracies lived in the same neighborhood, which allowed him to get to know all of them. He trained with Carlos Gracie Jr., Gracie Crolin, Santos Fabio, Mauricio Gomes, the Machados, Rickson Gracie, and many others.

Born in 1970 in Rio de Janeiro, Brasil. Fabio Gurgel is a coral belt Jiu Jitsu Master, four-time world champion, and co-founder and CEO of the Alliance Jiu Jitsu Association. One of the most respected leaders in the sport’s history, he is the head coach and leader of Team Alliance, the most successful team in Jiu Jitsu, with 15 world titles. An IBJJF Hall of Fame member, Fabio is also a BTG Pactual ambassador, bringing the principles of Jiu Jitsu—discipline, leadership, and excellence—into the corporate world. His legacy continues to inspire thousands of people on and off the mats worldwide.

Alexandre Paiva began training Jiu Jitsu in 1983 with Professor Jacaré in Ipanema. He trained an average of 8 hours per day, began to stand out among the students, and started competing as a blue belt. In 1991, he earned his black belt from Jacaré and started a new phase in his career. He taught at Jacaré´s academy, as well as at the Equipe 1 Academy in Ipanema and the Clube Federal Strike Academy.

Ricardo Caloi joined Alliance Jiu Jitsu in 2008. After graduating in Business Administration, he began working at Alliance Jiu Jitsu Association at the end of 2011 with the goal of unifying the Alliance Jiu Jitsu units under the leadership of Master Romero Jacaré, Fabio Gurgel, and Gigi Paiva. He has worked in various areas of the company and has been a key player in the business’s growth. He earned his black belt in Jiu Jitsu from Mestre Fabio Gurgel in June 2016. He currently provides direct support to all Alliance Jiu Jitsu units, offering management consultancy and customer experience.

Camila P. A. Caloi is the Brand/Branding and Communication Director. She holds a degree in Graphic Design with an MBA in Branding and started working at Alliance Jiu Jitsu in 2018. In addition to institutional communication, she is responsible for marketing, events, flagship standardization, and product design. A practitioner of the gentle art, currently a blue belt, mother of two, and married to Ricardo Caloi, she is a strong advocate for the benefits and longevity of Jiu Jitsu.

Fernando Tocachelli joined Alliance Jiu Jitsu in early 2024 as CFO. He holds a degree in Economics with a specialization in Finance and an MBA from Fundação Dom Cabral. He has built his career in the finance department of multinational companies, gaining expertise in Treasury, Controlling, Financial Planning, and M&A. In recent years, he has led financial structuring projects for fast-growing startups and contributed to relevant controls and initiatives for these businesses.

Rafael Santiago, a publicist graduated from PUC-Campinas and a black belt in Jiu Jitsu under Michael Langhi, joined Alliance Jiu Jitsu in 2021 as a marketing assistant. In 2023, he moved to affiliate support and, since early 2024, has held the position of methodology coordinator. In this role, Rafael is responsible for the production of new courses, the development of the methodology app, and the implementation of new technologies.

Luciano Nunes Nucci, better known as “Casquinha,” has been involved in Jiu Jitsu since 1993. For 15 years, he was part of the Ryan Gracie family, where he earned his black belt. In 2007, he made a significant career move by joining the Alliance Jiu Jitsu team. Currently, Luciano is the head coach and owner of Alliance Jiu Jitsu Mooca, where he has led the academy for 26 years. With a 5th-degree black belt, he is also known for his contribution to the development of the team’s children’s methodologies, being the creator of the Baby Eagle, Little Eagle, Eagle Warrior, and Eagle Youth programs. Additionally, he is the technical head for all school methodologies, with a special focus on teaching and developing Jiu Jitsu for children.

Vincent Hope began his journey with Alliance Jiu Jitsu Association in 2019, responsible for affiliate support in North America, specifically the United States, Mexico, and Canada. In 2021, he expanded his role, leading the global affiliate support team, covering North America, South America, Brazil, Europe, Africa, and Asia/Pacific. By 2023, he assumed leadership of the commercial department, responsible for the development and management of sales processes.

Mariana Ramos, a publicist graduated from Faculdade da Cidade do Salvador, joined Alliance Jiu Jitsu in January 2022 as Brazil Regional Assistant. In October 2022, she transitioned to Assistant of Products, where she provides support to the Product Manager, attends to Alliance Jiu Jitsu affiliates regarding product demand, compiles data from suppliers, conducts audits, and supports the financial department.

Luciana began training Jiu Jitsu in 2018 in California, US. She holds a degree in Journalism from PUC Rio and Marketing from Veiga de Almeida – Rio de Janeiro. She worked in her field before moving to the United States. Upon returning to Brazil, she joined the Alliance Jiu Jitsu Association in 2024 as an Administrative Assistant.

Rogério Martins is a Graphic Design graduate from Belas Artes in São Paulo. With over 20 years of experience as an audiovisual producer, he also has extensive experience in communications, having built his career in a large network of private schools in São Paulo.
A Jiu Jitsu Lifestyle enthusiast, he founded Abasejj, a communications advisory agency focused on Jiu Jitsu academies, a year and a half ago. The agency’s goal is to spread the knowledge of its clients, contributing to the strengthening of the culture of personal transformation through the gentle art.

Allan F. Catarina is a journalist with postgraduate qualifications in Corporate and Institutional Communications and a specialization in Social Media for Business. With over 20 years of experience in communications and marketing, he has built his career at major companies such as Suzano S/A and Usiminas, leading brands, crisis communications, and high-impact campaigns.
A passionate advocate of the Jiu-Jitsu Lifestyle, he joined Alliance Jiu Jitsu as Marketing Manager with the mission of standardizing the brand’s positioning, leading its creative direction, strengthening the community, and turning the technical authority of the world’s leading academy into consistent commercial results.

Graduated in Business Administration, her professional career has been primarily focused on administrative and financial areas. She currently works in Product Management, contributing to the management, development, and monitoring of operations.

Juliana holds a degree in Education, with a specialization in Culture and Media from International University in Germany. She has been working in Marketing and Design since 2018 and is responsible for the global representation of the Alliance brand.
Her passion for Jiu Jitsu began in 2020, and she joined Alliance in 2022, combining her professional expertise with her passion for the sport and its community.

With a degree in Communications and over 20 years of experience in multinational companies, he has extensive expertise in customer service, client and business owner relations, sales processes, and operations management. A Brazilian Jiu Jitsu black belt promoted by Michael Langhi, he has been part of Alliance Jiu Jitsu since 2023, where he is responsible for affiliate relations and support. His work contributes to service excellence, process organization, and strengthening the relationship between the brand and its affiliate network. He also plays a strategic role in identifying business opportunities and developing solutions, driving significant improvements in operational efficiency and results.