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Learn about our history and see how it all began in 1993 with
Master Romero Jacaré, Fábio Gurgel and Alexandre Paiva.
More than a sport, Jiu Jitsu is a lifestyle. The word Jiu Jitsu means
“gentle art" due to its principle of yielding to win, using an opponent’s weight and strength against himself.
Learn which products are licensed by ALLIANCE, where to find them and who our suppliers are.